pii2010 registration is now open! Sign up with a colleague and save $50 per ticket with the Group Rate.

Taking place August 17-19 in Seattle during Seattle Geek Week, pii2010 will explore the future of digital privacy, identity and innovation, and how to strike a balance between protecting sensitive information and enabling new technologies and business models.

Hosted by technology analyst Larry Magid, it's an all-hands-on-deck conference where industry executives, technologists, consumer advocates, policy experts and other stakeholders will come together as a group to examine critical issues like:

How emerging technologies & business models are impacting the way data is created, shared and aggregatedEffective approaches for building online trust with users Ways in which user preferences and social norms are shiftingChanges in the regulatory landscape, in the U.S. and internationallyThe role of anonymity and the future of reputation management on the WebThe latest developments in user-centric identity management

In addition, pii2010 will serve as the official launch pad for pii Labs, an open forum for brainstorming and collaborating where you will have an opportunity to share your ideas and projects with other participants.

The inaugural pii Labs workshop will be held August 19th at Seattle's Space Needle building and, when you register for pii2010, you will automatically receive a charter membership that will allow you to participate in our upcoming pii Labs workshops in other cities for free. We'll be announcing dates and locations after the conference in Seattle, but we're planning pii Labs workshops in San Francisco and Washington, D.C. following pii2010.

Registration for pii2010 is open now, and tickets start at $345. In addition, we're partnering with Chris Pirillo and the team at the Gnomedex conference (which will take place August 19-21, right after pii2010), and you can sign up for a ticket to attend both pii2010 and Gnomedex 10 for only $600. Visit the News page to learn more about our partnership with Gnomedex and Seattle Geek Week.